You now have your primary marketing tools ready – your website, social media and portfolio. We looked at these in GETTING MARKET READY, back in November. No stress if you didn’t join that series of classes, in GOING TO MARKET Part One, I'll show you how to get those assets in front of the right eyes

Research: I’ll show you how to use public information to find buyers and contacts that will help buyers find you

Organization: Doing some of the heavy lifting up front saves time down the road. It’s not glamorous to build a contact list, but it is one of the most important things you can control. Whether you are starting at zero or already have 1,000+ names, I’ll share how you can own your audience

Content creation: We need to talk about how far ahead you should have content ready to go, and what it should be, so that you are ready to put it all into action. We will explore what will give you the best bang for your buck, and your time

What is a good schedule to follow so that your outreach works? Is there such a thing as too much outreach?

First secret, yes too much outreach will backfire: I’ll share insights from both sides of the fence, sending/posting and receiving/trashing

Second secret, you don’t stop refining your approach: I’ll give you a way to self-critique your success rate and a step-by-step approach to all those clicks/opens/forwards/likes/unsubscribes. You weren’t going to ignore all the different trackable interactions, were you?

Virtual meetings versus in-person meetings: does anyone care anymore? I’ll give you the confidence to plan your meetings so that you get the most out of these opportunities – virtual and in-person - to SELL yourself and your creative services

There is no such thing as a perfect meeting, or is there? Maybe there is a very good, repeatable formula, that you can develop for your business, and whether it works or not is something you cannot fully control.

TRUTH! Some people are weird, or are you weird? Be YOU, be honest, but I’ll share some truths about things that people want to hear and (generally speaking) what they do not want to hear

Agenda: just for corporate America or does your meeting need an agenda too? I’ll share some solid meeting planners that will have you covering everything you want to cover without over-preparing for every meeting and without missing key details, when you are running late from your last call, taking the dog to the vet, missed the alarm, got the time wrong – Yes this will happen to you. Life happens.

SELL! How to ask for feedback on your services and whether there is potentially a fit?

Practice: there’s always room for improvement, but this masterclass will give you the confidence to go and meet anyone. I’ll share ideas on ways to practice your meeting on your own or with a willing practice partner

Follow up: I’ll share insights about when, how, and why you should follow up